Lead generation is a critical process for any marketing agency. If you want to help your clients find their own leads, you better be able to perform this service to grow your own business first. A directory of marketing agencies can be a valuable source of these leads. If you're a serious marketing agency, you need to establish a presence in multiple directories to increase visibility, build a reputation, and generate an influx of leads that will generate revenue to sustain and grow your agency. Directories can be found in many different places. Some are offered by technology partners that you can use to support various marketing services you offer your clients, while others may be maintained by organizations dedicated to bringing success to the marketing industry.
Others can be found through third-party organizations created to connect businesses with marketing and other business solutions. Ideally, you'll want to employee email database place your agency in as many relevant ads as possible. While this list is by no means exhaustive, it will give you a good starting point to start adding your agency to the directories with the greatest reach and potential for lead generation. Technology Partner Directories Technology partner directories are set up by large marketing technology companies who want to provide an added benefit to their customers. Your agency probably depends on one or more of these services to support your clients' marketing. A listing in one of these directories can be a valuable link to your site and a potential source of new leads.
CallRail Agency Partner Program “Our Agency Partner Program is designed to accelerate the growth and increase visibility of digital marketing agencies, and further establish them as leaders in their profession. Over the past year, we've added new co-marketing opportunities, new opportunities for agencies to increase revenue, and new resources to enable them to offer call tracking, form tracking, and conversation intelligence to prospects and customers,” says Mary Pat Donnellon, CMO at CallRail. In addition to guest posts, social amplification and co-marketing campaigns, get listed in CallRail's Agency Directory to be matched with a prospect seeking your services. 2. Market Marketo's LaunchPoint solution is a great resource for finding agency partners. The platform references reviews from G2 (more on that directory later) to complement its own in-depth agency profiles, contact form features, and great search capabilities while helping clients navigate their options, filter the results and find exactly the kind of services they are looking for.