A call to action is an indication towards a goal. Like a sign indicating the path of a runner during a marathon, or an arrow pointing a hiker to the summit.
A call to action, or CTA, lets visitors know where they are and what they need to do. There are a million different ways to use CTAs to get your site visitors to take certain actions. You could probably find at least 10 different CTAs on this page alone. Download. Subscribe. To know more. Share.
Websites are always trying to get your attention and, later, your action. Here is an example of a call to action from Amazon. At a glance, it looks like Amazon just wants you to sign up for Amazon Prime. And that's right - this call to action is indeed designed to generate Prime signups. But this CTA isn't all about that.
Amazon Prime CTA
Shipping options that don't include Amazon Prime membership are definitely on the back burner than the first free shipping option with the Amazon Prime trial. Additionally, above the shipping options there is also a banner promoting not only free, but extremely fast delivery that the customer could have by selecting Amazon Prime.
There are several factors to consider when creating an effective call to action and creating CTA marketing strategies that are right for your store . This article will answer the question: "call to action, what is it?", Will analyze 15 rules to keep in mind to create calls to action for your store , and you will also see examples of call to action that you can use to find the right inspiration.
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Call to action: meaning
What is a call to action? What does call to action mean?
Calls to action, or calls to action, are used by websites and applications to trigger certain behaviors. Calls to action can be made in various formats, including buttons, images and text, and encourage people to take specific actions. In the field of ecommerce and dropshipping, they typically invite visitors to browse products, sign up for newsletters , and share content on social media.
1. Not all calls to action are about sales
In ecommerce, the ultimate goal is sales. That's why so many examples of call to action on ecommerce sites are about sales - telling us to buy or shop or add something to our shopping cart. But there are several CTAs that have nothing to do with generating sales. Or at least they have nothing to do with generating sales at that very moment. Conversely, many calls to action are designed to generate leads , inform buyers, and encourage sharing.
Let's see some examples of call to action that encourage users to take other actions than those related to direct purchase.
Call to Action based on reviews
An entire section of Kiko 's website is devoted to reviews. A satisfied customer review is presented for each product, providing the potential buyer with the social proof they need to understand that they have a quality product in sight. If the review meets the criteria of the potential customer, he can click on the call to action "Find out more" to get more information about that product and, if necessary, make the purchase.