Turn back time to save yourself from making a tragic mistake? Untimely laughter. Worst vacation destination ever. The message you didn't think about before sending. You're not alone. Every day, billions of digital messages are transmitted through cyberspace: texts, emails, tweets, photos, blog posts, videos, slacks, etc. Make a mistake in a video you record? Edit it. Typo sneaking into your tweet? Delete it. Broken link in the email you sent? Panic. When you make a mistake in an email, there's no "Undo" button or reminder - that message gets sent, sent, sent to hundreds, thousands,
And even millions of recipients. Scary, we know. That's why it's so important to test, test, and test some more before sending an email. With thousands company mailing list of potential renderers, spam filters on high alert, and the constant risk of broken links, email testing isn't a good thing, it's a need. Not sure how to test an email before hitting "Send?" we have what you need. In this article, you'll learn email testing best practices and how you can make it part of your pre-sending ritual. If videos are more your thing, learn all about email testing from experts ryan darbonne and koryn delprince in the recorded webinar below. Rather reader? Stay here and enjoy the same great content in written form. What is the email test? Email testing is exactly what it sounds like:
Review your emails and pre-test them to make sure they're perfect before you hit send. Yes, you should double-check for typos and misplaced commas, but there are more critical things you need to look into, primarily:image and format rendering spam test link validation we will come back to each of them in more detail later. Email testing is not just about avoiding negative results. It's about improving the customer experience. High-quality emails lead to amazing customer experiences, which, in turn, drives your customers to open and click more on your emails. Higher engagement leads to better sending reputation, and better sending reputation increases your email deliverability. Finally, high deliverability means that more of your customers will receive your awesome emails, which starts the cycle all over again. Let's look at some examples of what happens when you fail to test your emails.