Compared with WeChat applet and Alipay applet, the proportion of Baidu applet belonging to Baidu and Baidu is only 10% and 6.7% respectively. But if you think that Baidu applet has no threshold for other fields, it would be a big mistake. According to a report released by QuestMobile, Baidu Mini Programs accounted for 23.3% of mobile video and life services, 16.7% of auto services, and 10% of both mobile shopping and mobile social networking. It seems that BAT's mini-programs are actually the same, not as "welcome to everything" as the slogan says.
This is also the reason why WeChat failed to achieve unity, and later Alipay mini-programs and Baidu smart mini-programs were the same. Radical B, Buddhist A, conservative T: Product "shackles" determine "parasitic" genes Products are like a city, and special database the construction of each city should conform to the local customs, which constitutes the invisible wall of each city. New species that conform to the human nature of the city can often quickly grow and develop; on the contrary.
Those that do not conform will often be gradually squeezed out due to incompatibility with the soil and water, and these will naturally go to other cities after being squeezed out. If we want to explore the customs of BAT and their respective products, we need to judge from the following levels. 1. Traffic characteristics Mini Programs are known as new traffic portals, and different industries and companies may require different traffic strategies. WeChat, which pursues "run out and go", its traffic is actually a kind of static traffic, and a large number of traffic is circled by social connectivity.