through social media and educational content, showing them your areas of expertise, you give potential customers a reason to follow your business. As they engage with your content, they become familiar with you – at their own pace and based on their own challenges or interests. When they are ready to buy, many of these customers will come to you, already knowing exactly what you do and how you do it.Rule 9: Your business should be easy to find online.If a potential

customer can't find you and should keep looking. They'll assume there's something wrong with you — maybe you're not experienced or contemporary enough to show up in search results.For many buyers of professional services today, visibility suggests employee email list credibility – and a lack of visibility makes you suspect. You should be easy to find on social media platforms where industry conversations happen, such as LinkedIn and Twitter. And your website

should be designed to increase your visibility in searches. Otherwise, buyers won't spend a lot of time trying to locate you.Rule 10: Your business should interact with buyers in their preferred mode.You may prefer to talk to potential customers over the phone. That's fine, but they may prefer to communicate via email, form filling, instant messaging, or social media, either because that's what they're used to or because it's more efficient or convenient for them. them. Customers will have their own preferences and expect you to be available in whichever mode they prefer.Additionally, our most recent