things they have received. smiling woman Commit to giving your followers a warm and fuzzy feeling through your social media. Comparison articles/blog articles/studies Writing an article or blog post that compares and contrasts your business with other company employee list businesses in the same context can be a helpful way to insert yourself into a larger conversation. This is a great tactic to increase brand authority, or at the very least to increase your brand awareness.

If the content is compelling and makes a valid point or illuminates a specific point, the companies mentioned in the article or blog post are more likely to company employee list respond to you or mention you in similar content they publish. Publish polls Similar to posting research, posting a survey is a good way to provide useful information and data to your visitors. It can also help create a conversation that your competitors will jump into, ideally bigger, more bossy competitors.

The main purpose of the survey is to produce actionable insights and not just something that makes you think for a second. If you can produce a survey that points a customer one way or the other, you can be sure that your competitors will notice and may even company employee list syndicate that same information; at the very least, news sources in this industry will pick it up. Limited time offers Offer a product or service for a limited time or to a finite number of customers. The objective here is to take advantage of the scarcity principle; if a product or service only exists for a limited time.