Airlines have launched the "Fly as You Want" package, pre-sale flight segments for the next six months; major OTA platforms are actively promoting subsidies; more than 500 scenic spots in China have implemented free or substantial price reductions for tickets. For tourist destinations, "passenger flow" and "tourist stay time" are important indicators of revenue. With a large number of tourists and a longer stay time, can the income from tickets, entertainment, catering, accommodation and so on be driven. But in addition, we see that domestic and foreign museums, theme parks, urban leisure projects and other tourism formats have a new development direction: they incubate their own IP, and obtain new growth momentum. 10.1 Long Vacation Special | IP-based Restart Tourism IP:
Intellectual Property, literal translation is intellectual property, it can be a story, an image, a piece of art, a pop culture, and more refers to film and Fax List television literature, game animation, etc. that are suitable for secondary or multiple adaptations . Museums break into IP e-commerce According to the "2019 Museum Cultural and Creative Products Market Data Report" jointly released by the Institute of Cultural Economics of Tsinghua University and Tmall, museums around the world are experiencing a "collective online wave".
As of August 2019, 24 museums have settled on Tmall, and the Forbidden City alone has opened 6 stores on Tmall/Taobao. Judging from the opening time and the number of fans, the Forbidden City Taobao opened the first store and had the highest number of fans. The Forbidden City Taobao opened its official Taobao store in 2008, with 6.88 million fans. In terms of the number of commodities, the Palace Museum's publishing flagship store sells the most commodities, with a total of 1,248 commodities on sale, mainly selling periodicals and books.